Hi, I’m Ruth. Welcome to my blog about transitioning to 100% cruelty-free products.

An animal lover and advocate, I began my journey determined to replace my cosmetics with non-animal tested brands in January of 2016. I naively assumed that I would simply walk into a store, make a purchase and go home with all new cruelty-free products that day. But I quickly learned that it’s not that easy and that I had a lot more to learn!

So many factors come into play. First, there’s the research. You have to know which brands are truly cruel-free so you understand your options. And then you need guidance from an expert about products that will work for your skin type, coloring, preferences and such. And finally, there’s the trial and error. Does the product irritate your skin? Is it too sticky? How is the coverage? Do you like the scent?

The deeper I dove into the research, the more questions and broader implications came to light. I realized that this was my path to compassionate enlightenment and decided to write a blog about it. I hope that sharing my experiences and what I learn along the way will help you in your own journey to go 100% cruelty-free.

Thank you for following me on my journey! And thank you for caring enough about animals to make cruelty-free choices.

#gocrueltyfree